Social Media Influence Declines? So Says Gallup Poll

Social Media Influence: the Puzzle Piece that Won't Fit A missing puzzle piece is unnerving. You know the scene. The group has been working at the puzzle on and off for hours—1000 pieces—getting close to the finish line. Only six pieces left. One person presses a piece into a gap and it just doesn't quite fit (even though they press hard to make it fit). Someone else tries. Those six pieces find their proper spot and then the awareness hits. That one piece is missing. It’s a sizable gap. So, the search begins……continue reading →

Google Authorship Changes: The Death Toll for Authors?

Google authorship—is it dying? A new change by Google has seemingly put authors at a disadvantage—putting them  at risk for less visibility and a lower click through rate.  Google has dropped two things regarding where authorship is assigned to a page:   The author’s profile photo, The circle count from the search listings.  The changes were done, according to Google, to clean up visual design of search results and to improve the mobile experience.  Authors are concerned for how the loss of this will affect their visibility and ranking. Business owners are wondering…continue reading →

Aurora University SEO Lesson

SEO Education Digital Marketing and Analytics Master's students at Aurora University will engage with experts from PrairieWeb Internet Marketing about SEO. We will be teaching the students to help understand SEO (Search Engine Optimization) practices,paid versus organic searches, and updates about search trends. When? Tuesday, July 15, 2014 Where? Aurora University Book PrairieWeb for a speaking engagement.continue reading →

Target Marketing verses Buyer Personas

Target Marketing Misses, but Personas Hit the Mark If  target marketing is your marketing strategy, it’s time to take off your blind fold.  You won’t hit the bulls eye and probably won’t even hit the target.  Buyer personas are the only way to shoot now. What the heck are those? Target marketing gives you information on demographics like: gender, location, income level and age range. But do all women in the mid-west, between 35 and 50 years old and who make $55,000 to $80,000 look the same?  Of course not.  Do they act…continue reading →

Panda 4.0 and What It Means For Your Small Business

Google is starting to roll out the Panda 4.0 update today, according to a tweet from Matt Cutts, the head of the Webspam team at Google. Today’s announcement follows Cutts’ recent statements at Search Marketing Expo, where he said the next Panda update would have an impact on helping small businesses with high quality content perform better in Google’s search results. The Panda algorithm, originally released in February of 2011, is designed to prevent spammy sites, with poor quality, content from rising to the top of Google’s search results. The latest update is…continue reading →

Small Business Week: Tools for Steady Growth

Small businesses have significant impact on our society and economy. According to U.S. Small Business Administration more than half of Americans either own or work for a small business.  In fact, small businesses create 2 out every 3 new jobs in the U.S. each year. Since 1963 the United States has celebrated National Small Business Week (May 12 – 16th) to recognize the contribution made by small businesses. Small business owners are often doing many tasks on their own:  finance, marketing, graphics, lead generation, web updates and target marketing.  In support of small…continue reading →

WordPress Meetup – Improve Your Website’s Conversion Rates

Experts from PrairieWeb Internet Marketing are leading a workshop designed to help you improve your conversion rate. Learn how optimizing your shopping cart, creating strong call to actions, improving contact forms, and more can help your business generate more leads and sales online. Visit the WordPress Aurora Meetup page to sign up and for more information. When? Tuesday, June 17th, 2014 Where? PrairieWeb Internet Marketing 1585 Beverly Court Suite 123 Aurora, IL Book PrairieWeb for your speaking engagement.continue reading →

WordPress Meetup – Workshop

The Aurora WordPress Meetup group will be hosting another WordPress workshop. Bring in any WordPress questions or issues that you're dealing with, and one of the group's experts will be able to help you out. Visit the WordPress Aurora Meetup page to sign up and for more information. When? Tuesday, May 20, 2014 Where? PrairieWeb Internet Marketing 1585 Beverly Court Suite 123 Aurora, IL Book PrairieWeb for your speaking engagement.continue reading →

Micro Videos Can Yield Macro Results For Your Business

What could you possibly convey in a 6 to 15 second video that would be beneficial for your business?  You might be surprised. Vine Videos are 6 second looping videos shot and shared on mobile devices.  Instagram videos last a full 15 seconds. Both are  being successfully used by companies as a marketing tool—companies like Lowe’s, Taco Bell, Urban Outfitters, Gap, General Electric, Target, and more. Vine was launched by Twitter in early 2013 with Instagram introducing video later that year. Vine now has more than 40 million users and 5 Vines are…continue reading →
PrairieWeb at the Small Business Expo Chicago

PrairieWeb at the Small Business Expo Chicago

PrairieWeb Internet Marketing exhibited at the B2B Small Business Expo at Navy Pier in Chicago on April 24, 2014. During the trade show, PWIM CEO Brian Lewis and Internet Marketing Consultant Jack Baker presented a workshop about content marketing called "You Wrote It, Now Promote It." View and download a free online version of the slides used in the presentation from Slideshare. Also, check out our blog post, What You Can Do Now to Promote Your Content, which includes 10 tips for content promotion that were covered during the workshop. Here are a…continue reading →