AdWords Keywords Changing: Exact Match and Close Variant Changes

Plenty of words were being tossed about last week in response to Google’s upcoming AdWords keywords changes—nixing the ability to opt out of close variants. This change, to come in effect in late September, will do away with pure exact match. Read a few of the disgruntled comments: “Terrible idea by AdWords. Less control = worse results” “WTF Google.  Just WTF.” “It’s not that we always opt out of close variants. It’s that we have the choice to do so.” So, exact match disappears next month. No more opt out options for close…continue reading →

Increasing B2B Online Sales: A Case Study in Growth

1,182% Growth in B2B Online Sales Aprons and Smocks, a B2B company selling restaurant apparel was at a business impasse back in 2010. The Illinois based company had been launched in 2008 and owner, Mike Cielinski, wanted to see the growth he believed was possible. But he couldn’t do it himself. “From the very beginning when the company was launched, I believed that the potential for B2B online sales was tremendous—because of the reach of the internet.” Mike became aware that the website wasn’t performing the way it should be. It wasn’t converting…continue reading →

Shopping Campaigns Replace PLA’s: Ready for Google’s Deadline?

By August 31st  of 2014 all E-Commerce businesses will need to upgrade any Product Listing Ads (PLA’s) on Google to the new structure—Shopping Campaigns. The regular PLA’s will be phased out and all businesses who advertise with PLA’s are being requested to upgrade to Shopping Campaigns by the deadline. Any that have not been switched will automatically be upgraded then by Google. What are the benefits of the new structure and how hard is it to change over? Benefits of Shopping Campaigns PLA’s click through rate is 47 percent—higher than for text ads,…continue reading →

Mobile Marketing Strategy: Mobile Moments

Mobile Marketing: Are You Connecting or Just Selling? 34 Hours Per Month—All Mobile Moments Nielson’s Digital Consumer Report  says that Americans now spend an average of 34 hours per month on their smart phones (and only 27 hours per month on their PCs). Mobile phones are no longer devices. They've become companions for most people. What are they doing on their mobile phones? Everything from banking, shopping, booking airline flights, purchasing groceries, tracking miles run, solving an argument, using GPS, watching movies, gaming, listening to music, and checking data for a work project.…continue reading →

Social Media Influence Declines? So Says Gallup Poll

Social Media Influence: the Puzzle Piece that Won't Fit A missing puzzle piece is unnerving. You know the scene. The group has been working at the puzzle on and off for hours—1000 pieces—getting close to the finish line. Only six pieces left. One person presses a piece into a gap and it just doesn't quite fit (even though they press hard to make it fit). Someone else tries. Those six pieces find their proper spot and then the awareness hits. That one piece is missing. It’s a sizable gap. So, the search begins……continue reading →

Google Authorship Changes: The Death Toll for Authors?

Google authorship—is it dying? A new change by Google has seemingly put authors at a disadvantage—putting them  at risk for less visibility and a lower click through rate.  Google has dropped two things regarding where authorship is assigned to a page:   The author’s profile photo, The circle count from the search listings.  The changes were done, according to Google, to clean up visual design of search results and to improve the mobile experience.  Authors are concerned for how the loss of this will affect their visibility and ranking. Business owners are wondering…continue reading →

Aurora University SEO Lesson

SEO Education Digital Marketing and Analytics Master's students at Aurora University will engage with experts from PrairieWeb Internet Marketing about SEO. We will be teaching the students to help understand SEO (Search Engine Optimization) practices,paid versus organic searches, and updates about search trends. When? Tuesday, July 15, 2014 Where? Aurora University Book PrairieWeb for a speaking engagement.continue reading →

Target Marketing verses Buyer Personas

Target Marketing Misses, but Personas Hit the Mark If  target marketing is your marketing strategy, it’s time to take off your blind fold.  You won’t hit the bulls eye and probably won’t even hit the target.  Buyer personas are the only way to shoot now. What the heck are those? Target marketing gives you information on demographics like: gender, location, income level and age range. But do all women in the mid-west, between 35 and 50 years old and who make $55,000 to $80,000 look the same?  Of course not.  Do they act…continue reading →

Panda 4.0 and What It Means For Your Small Business

Google is starting to roll out the Panda 4.0 update today, according to a tweet from Matt Cutts, the head of the Webspam team at Google. Today’s announcement follows Cutts’ recent statements at Search Marketing Expo, where he said the next Panda update would have an impact on helping small businesses with high quality content perform better in Google’s search results. The Panda algorithm, originally released in February of 2011, is designed to prevent spammy sites, with poor quality, content from rising to the top of Google’s search results. The latest update is…continue reading →

Small Business Week: Tools for Steady Growth

Small businesses have significant impact on our society and economy. According to U.S. Small Business Administration more than half of Americans either own or work for a small business.  In fact, small businesses create 2 out every 3 new jobs in the U.S. each year. Since 1963 the United States has celebrated National Small Business Week (May 12 – 16th) to recognize the contribution made by small businesses. Small business owners are often doing many tasks on their own:  finance, marketing, graphics, lead generation, web updates and target marketing.  In support of small…continue reading →