A Dozen Types of Delectable Content: For a Smorgasbord of Relevant Information

No one wants to eat the same thing for breakfast, lunch, dinner and snacks—kind of dull to have nothing but cheeseburgers day in and day out? You’d barely pay attention to what you were eating. New textures, new colors, new tastes—variety is more fun, and it helps people focus. No one wants to digest the same type of content on your website either. And variety will keep your visitors coming back for more. Here are twelve types of content that win on appeal.  Many of them are combined with text, or with one…continue reading →

Facebook Organic Reach In Decline, What Small Business Owners Should Do

Businesses using Facebook have been noticing a decrease in organic page reach for a while now, and it is only going to get worse. A new study released by social@Ogilvy found that posts by brand pages only reach about 6 percent of their fans. For companies with more than 500,000 likes, they found that posts reach a little more than 2 percent. Valleywag has reported that Facebook is in the process of further reducing organic page reach for all pages, and expects posts to only reach 1 to 2 percent in the near…continue reading →

WordPress Meetup – Plugin Mania!

The Aurora WordPress Meetup group will be hosting an open open forum all about plugins. Guests are invited to show off their favorite plugins, and ask the group for suggestions and recommendations. There will be a test site set up to test and install demo plugins with the group. Visit the WordPress Aurora Meetup page to sign up and for more information. When? Tuesday, April 29, 2014 Where? PrairieWeb Internet Marketing 1585 Beverly Court Suite 123 Aurora, IL Book PrairieWeb for your speaking engagement.continue reading →

Aurora University Google Challenge

Marketing students at Aurora University will be competing in the Google Marketing Challenge on March 27th. Experts from PrairieWeb Internet Marketing will be assisting the students with developing a comprehensive digital marketing plan covering  SEO, PPC, social media, and content marketing. When? Thursday, March 27, 2014 Where? Aurora University Book PrairieWeb for a speaking engagement.continue reading →

Formatting Your Web Content: 10 Tips for Improved Readability

People don’t read anymore, they skim. Especially when on a web page. Studies by the Nielson Norman Group have shown that readers’ eyes track differently when reading online. They skim words faster, and not in a linear, sequential manner, like when reading print. Their eyes are scanning at lightening speed in an F-shaped pattern, often going quickly across the top of the page in a horizontal line, then dropping down the page for shorter horizontal scan across the middle, followed by a quick vertical scan up the left side--all in a matter of seconds.…continue reading →

The Small Business Expo

PrairieWeb Internet Marketing CEO and Internet Marketing Specialist Jack Baker are presenting "You Wrote It, Now Promote It" at the Small Business Expo at Navy Pier in Chicago on April 24, 2014.  The presentation will cover the importance of online content and tips and best practices for your promoting your content online. Visit the Small Business Expo for registration and more information. When? Thursday, April 24, 2014 With the presentation from 11:00 - 11:45 Where? Navy Pier The presentation will be in Room 1. Book PrairieWeb for a speaking engagement.continue reading →

WordPress Meetup – DVLChicago.org Group Project

The Domestic Violence Legal Clinic in Chicago provides free legal services and referrals to low-income Cook County residents who have been subjected to domestic violence in order to help them achieve safety from abusive relationships. The group will be volunteering time and effort into helping the group improve their website. We plan on focusing on these areas: WP Development Install Transfer Existing Content Picking a theme/design/css Setting up menus, navigation, widgets Editing and rewriting content SEO Content marketing help Visit the WordPress Aurora Meetup page to sign up and for more information. When?…continue reading →

PrairieWeb Open House

PrairieWeb Internet Marketing is hosting an open house for local marketing directors and small business owners on Wednesday February 26. During this time, PrairieWeb CEO Brian Lewis and Internet Marketing Specialist Jack Baker will be presenting two free information seminars: "Content for the Web" from 4:30 - 5:30 pm "How To Promote Your Content" from 5:30 - 6:30 pm Experts will also be on hand to answer any additional online marketing questions that you may have. Space is limited, so please call (630) 393-1419 ex. 17 to reserve a spot. When? Wednesday, February…continue reading →

WordPress Meetup – How To Promote Your Blog and Content

PrairieWeb Internet Marketing CEO Brian Lewis and Internet Marketing Specialist Jack Baker present "How To Promote Your Blog and Content." Learn what to do after your content is created, as well as tips and best practices for sharing and promoting your content that will help increase traffic, engagement, sales, and leads. Visit the WordPress Aurora Meetup page to sign up and for more information. When? Tuesday, February 25, 2014 Where? PrairieWeb Internet Marketing 1585 Beverly Court Suite 123 Aurora, IL Book PrairieWeb for a speaking engagement.continue reading →

Digital Images on Your Website—Do You Know How to Stay Out of Trouble?

People love looking at photos on the internet. Whether on a web page, Facebook update, or as part of a blog post, pictures and graphics increase user engagement and click-through rates. Pictures are very important, but you have to be careful where you find them and how you use them. Recently, a number of companies have been sued for copyright infringement because of images published on their websites. Take the following quiz to see if you might be in danger of being sued: With increased competition on the internet and the new push…continue reading →