Forty-six percent of Americans now exclusively search using mobile devices, according to the new Mobile Path-to-Purchase Report by xAd/Telmetrics. In addition, 50 percent indicate that they use mobile devices at the beginning of the search process, and 33 percent use smart phones and tablets throughout...

One of our clients, US Hose Corp, has been developing a flexible metal hose for use on the International Space Station. The hose will be part a system that will facilitate the creation and transfer of nitrogen and oxygen in space. As part of the project, they were visited by NASA and Colonel Terry Virtz...

Content marketing has no doubt been the talk of the industry as of late. While some businesses may still question its ability to generate a return on the investment, content creation is an important piece of any company’s overall marketing strategy. If you’re still on the fence about content marketing,...

Facebook recently announced a number of upcoming changes to their News Feed which will have an enormous impact on businesses, marketers, and their pages. There are some small changes to things like privacy settings and friend management settings, however there are two main changes which affect businesses....

A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph...

If you’ve already realized the importance of using social media for your business, that’s great. But this recognition is only the beginning. A number of businesses take the initiative to create social media pages only to let them sit dormant for weeks or even months. This does your company no good...

Local listings are an all too often overlooked part of a complete SEO strategy. Many of these local directories allow you to claim a business page, upload photos, videos, or blogs, list your phone number, provide a link back to your website, and create another online presence from which potential customers...

After Google unveiled the Penguin algorithm update in April 2012, many sites received unnatural link warnings. In order to comply with Google’s webmaster guidelines, SEOs now had to remove the unnatural links. However, it was unclear and sometimes difficult to judge which links needed to be removed....

Many internet marketing companies will try and solicit you with plans based on high rankings. They will often make promises like, “Number one on Google!” or “First Page Rankings!” In turn, many businesses have bought in and believe that they need to ranking highly for broad keywords in order...

The basic design changes to the layout, color scheme, and images won’t change anything in terms of SEO, but changes to the organization of your pages and your site’s internal linking structure can have an impact on rankings. Depending on how you carry out those changes, that impact could be positive...

Negative reviews are bad for a small business. Review sites like Yelp, Google Places, Merchant Circle, and numerous others are extremely popular and users will use the feedback from them in their decision making process. Because customers value the opinions of others, one negative review can kill your...

Rankings are very important for any small business with a website. A first page ranking means a ton of traffic and potential leads. If you fall off that first page, you could lose a huge chunk of your business. While it is important to not focus entirely on Google rankings, here are some steps to

Many businesses rely on organic traffic from Google to generate leads. While Google dominates search and can create a ton of organic traffic, it is important to not completely rely on Google. If you depend on a few broad keyword phrases for your revenue and one of these rankings falls, you could lose...

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