Why are press releases important?
Press releases are important because they inform your customers about your company. Any newsworthy subject can be an appropriate topic for a press releases, including:
- New product or service launches
- Changes to existing products or services
- Trade show announcements
- Major business developments, like mergers and acquisitions
- The hiring of important new personnel
- Your company’s response to changes and developments in your industry
Press releases are also important for SEO. They are a useful way to drive traffic to your website, because they offer:
- Direct exposure to the journalistic and consumption sides of the market
- Syndication and republishing
- An opportunity to include important keywords and links back to your website
Contact us now for a free internet marketing consultation.