People everywhere are using their smartphones and tablets to search locally. Whether they’re driving around searching for the best restaurants or trying to find quick directions to a local business, local search has never been more important.
Even if local is not in the original search query, Google now returns local results, and local results dominate the page. Over 50 percent of searches in mobile phones and tablets are local, and over 20 percent of desktop searches are local in nature. If they were searching for your business, would they find it?
Getting started with local search marketing is easy and the payoff can be big. These 7 steps will help you get started:
- Claim your Google Places, Yahoo! Local, and Bing Places listings. Verification of your business location will require entering a PIN number received either by phone or by postal mail.
- Claim your business and optimize your listing in Yellow Pages and other local directories. Often times, your business will already have listings on these sites. Standardize your company data across all local directories to ensure better performance in local search!
- Optimize your website and social media page for local and mobile searches.
- Manage and respond to business reviews on Yelp, Google+, and other local listing sites. This will help boost your reputation and SEO rankings.
- Share content and connect with local bloggers to earn locally relevant links back to your site.
- Begin blogging about local events on your own site.
- Make use of microformats.
Local search marketing is no small thing. It helps people find you in their searching, no matter the size of your company.
Contact us now to learn more about Local Search Marketing.
Check out the PrairieWeb blog for more information on Local Search Marketing: