Americans are news junkies. They eat it up in many forms—print, digital, mobile. 80 million people get their news on the web each day. Almost half of Americans get at least some of the news from a mobile device or tablet. 38% of Americans still read a daily paper.
Press release marketing can increase your company’s visibility, drawing people to your website, establishing your company as an industry expert, building relationships with journalists, and increasing your SERP rankings. Press releases are a great, inexpensive marketing tool.
Any newsworthy subject can be appropriate for a press releases. If your company has had any of the following, you may want to consider a press release:
- New product or service launches
- Changes to existing products or services
- Trade show announcements
- Major business developments, such as mergers and acquisitions
- Hiring of important new personnel
- Your company’s response to changes and developments in your industry
- Contract wins or award bestowed
- Innovative business approaches
The best strategy for press release submission is to target a number of print and online sources. Submit to a daily or weekly newspaper in your community (to the editor’s attention), local magazines (to the editor or managing editor), local radio or TV stations (to the news director), to online newspapers and publications that target geographic areas, and to noted industry bloggers and publications.
Another option is to submit your press release to a distribution release company that will handle this for you.
Press releases are easy to write. Here are 10 tips to help you get started:
- Start with an attention-grabbing headline.
- Include a subhead with your keywords which summarizes your news.
- The lead (or first 2 paragraphs) should answer these questions: who, what, when, where, why, and how. The press release should be factual in tone.
- After the lead, supply facts to support the first paragraph. When possible, include an informative direct quote from a reliable source who has tested your product or done research in the industry.
- Steer clear of sales pitches and industry jargon.
- The standard length is 400 to 500 words.
- Include a boiler plate at the end that contains company info, industries served by your company, a key contact person who can answer further questions, and contact information.
- Optimize the release by including key phrases people would likely search for.
- Post it on your web site and include a deep link in the press release to your web site.
- Proofread. Print it and proof it again. Proofread it backwards. It needs to be perfect.
Use press releases as part of a combined marketing tool (i.e., a customer case study with press release, launch of new product with a whitepaper and press release, company newsletter which encloses a press release). We can help you combine this strategy in the most cost-effective manner.
Contact us now for more info on how press release marketing can help your website.